98% Heterosexual Market Ignored!
2022-09-12 03:09:31 UTC
Reply
PermalinkBurger King used to be good. Their corporate behavior and pandering to
homosexuals has doomed them. Food is Taco Bell shitty now too.
Burger King is planning to invest more than $400 million overhomosexuals has doomed them. Food is Taco Bell shitty now too.
two years in advertising, restaurant enhancements and remodels
and to support tech and digital improvements.
In a press release Friday, the chains owner, Restaurant Brands
International, shared details of a plan it calls Reclaim the
Flame aimed at accelerating sales growth and driving franchisee
profitability.
It was built in collaboration with leaders from across the
country and endorsed by more than 93% of restaurants in the US.
The investment is intended to modernize the Burger King
restaurant portfolio and improve the customer experience,
attracting more traffic to the brand.
Burger King said it would invest in premium branding to
reaffirm the elevated position of its flame-grilled Whopper,
in addition to building a chicken sandwich portfolio with the
launch of the Royal Crispy Chicken sandwich.
It noted that, as the cost of food at home continues to face
pressures from inflation, it will continue to provide a strong
everyday value offering in its menu.
To Fuel the Flame, $150 million will go toward advertising and
digital investments and $250 million is allocated for a Royal
Reset involving restaurant technology, kitchen equipment,
building enhancements and high-quality remodels and relocations.
Through 2024, Burger King will invest $30 million in excess of
the digital fees collected from franchisees to support the
Burger King app.
For the Royal Reset, $50 million as well as a comparable co-
investment from franchisees, will go toward a restaurant refresh
program for approximately 3,000 locations.
In addition, $200 million will go to remodeling approximately
800 restaurants.
It is designed to improve returns on capital and change the
companys incentive structure, providing more substantial base
incentives and access to additional contributions, as well as
funding in upfront cash at the time of remodel completion.
Contributions from the remodel program will be accounted for as
royalty credits and recognized through its income statement over
the life of the new franchise agreements, or for up to 20 years.
Burger King said it did not expect any materially negative
impact to the income statement from the program and said that
if it is successful in generating sales uplifts consistent with
historical experience or better it is expected that the
program will generate a positive return on capital and be
accretive over time.
We believe this new approach over the next two years will
generate the momentum needed to transition into a sustainable
reimaging program that reverts to more normalized capital
contributions from Burger King in 2025 and beyond, the company
said.
Tom Curtis, president of Burger King North America, said the
initiatives are focused on providing a superior experience for
customers.
Im very proud and thankful that our franchisees have stepped
up once again to invest in our performance together, reflecting
the genuine partnership and mutual respect we have built between
the franchisor and franchisees, Curtis said in a statement.
Ultimately, the success of this Reclaim the Flame plan comes
down to execution at the restaurant level, and we are so
fortunate to have franchisees who love this brand and are
working closely with us to focus on the right priorities. I
believe in this team, this plan and a bright future as we evolve
and enhance our guest experience and drive profitable growth for
the business.
Comments:
TheYoungTurds
1 hour ago
Stop making your hamburgers ahead of time and nuking them when
somebody orders one!
A Burger King whopper fresh off the grill is pretty good once in
a while. But Lazy employees crank out a bunch of them at about
11 o'clock in the morning and start nuking them as the lunch
crowd orders.
that's why the burger is waiting for you in the time it takes to
drive from the speaker to the window and the pickles and lettuce
are steaming hot.
https://nypost.com/2022/09/11/burger-king-to-invest-400m-into-
modern-improvements-over-2-years/